The Dank Side ( WIP )

Audacia came to me with an opportunity to build something completely new in the CBD space: a brand designed to speak to a younger generation that wasn't looking for another "wellness" or "self-care" CBD brand. The challenge was to create a visual identity with a different attitude, more urban, expressive, and culturally relevant, while still building a brand that could work as a serious e-commerce business. I took the project from zero to launch. I developed the brand's visual direction, moodboard, and art direction, then translated that identity into a complete Shopify experience. I designed the storefront, customized and built out the theme, shaped the shopping experience, and set up the site to bring the new brand to life as a functional e-commerce platform. The result was more than a new visual identity. It was a complete brand and digital presence, built from the first visual idea to a live, ready-to-sell Shopify store, with an art direction system the team could continue to use and build on.